Claudio Koller ยท 12/29/2022

What is a Bull or Bear Market?

Whether it's stocks, real estate, bitcoin or other assets. Markets are often described as either bull or bear markets. Simply put, a bull market is a rising market, while in a bear market, prices fall.

Two Market Cycles

Markets are always in either a bull market or a bear market. Both together form a complete market cycle. They can be caused by fundamental economic events, especially business cycles, but also by speculation. In the financial market, investor expectations play an important role.

What is a Bull Market?

Bull markets refer to a generally positive trend within a market. A bull market is characterized by a sustained increase in asset prices, investor optimism, and positive news about the market.

Even during a bull market, short-term fluctuations, setbacks and corrections occur. Such downward movements can easily be misinterpreted as the end of a bull market.

History has shown us that bull markets eventually come to an end. Usually after a great euphoria in the market. Such a change in sentiment can have many reasons. Pessimistic investment psychology, news like unfavorable legal regulations, to unforeseen situations like the Corona pandemic, war or geopolitical conflicts.

What is a Bear Market?

Bear markets refer to a general negative trend within a market. Bear markets are often much shorter than bull markets and occur when asset prices fall sharply or rapidly.

It is difficult to estimate when a bear market may be over and the bottom has been reached. Economic recoveries are usually slow and unpredictable. They can be influenced by many external factors, including economic growth, positive investor psychology, news or events of global significance.

Use Bear Market as an Opportunity

Bear markets generally offer good entry opportunities if your investment strategy is long-term. Investing in Bitcoin can definitely prove lucrative, especially during a bear market, once the negative cycle has reached a turning point.

In this regard, many Bitcoin investors relied on the average cost effect (also called dollar cost averaging). This involves automatically investing a fixed amount per week or per month with a standing order, regardless of whether the asset's price rises or falls. This way you spread your risk and can invest regularly in smaller tranches in both bull and bear markets. At the same time, it saves you a lot of time and nerves.

Sideways Market

Unlike the above markets, in a sideways market prices do not move clearly in one direction. It is characterized by smaller price fluctuations that do not leave a certain range. The investors here have a neutral attitude towards the market development, they expect neither large future profits nor losses.

Where do the terms bull and bear come from?

The origin for the terms refers to the attacking behavior of these animals. The bulls thrust upward with their horns, while the bears strike downward with their paws.


In conclusion, bear and bull markets are terms that describe the general direction of the financial market.

A bear market is characterized by falling prices and a general lack of confidence among investors, while a bull market is characterized by rising prices and optimism.

> Learn more about what exactly a Business Cycle is.

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